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Meet Walter Wise of The BPI Strategy Group

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About BPI Strategy Group

BPI Strategy Group provides consulting, training and support to help you create an integrated revenue capture process.

We offer business success solutions and advisement that is scalable and replicable and provide action steps to build a distinct, sustainable competitive advantage that increases their performance.

We integrate multiple departments together simultaneously to transform your entire businesses into an asset that is holistically successful and fixated on revenue capture.

Our services include:

  • Sales & Marketing
  • Strategy
  • Executive Consulting
  • Financial Management
  • Social Media
  • On-line access

Depending of the goals of the client, on-site coaching, consulting and team training can be packaged with this program as needed.

Call us at 617-532-0918 or email at [email protected] for more information and to schedule a free consultation session.

Resume for Robin F. Campbell

Robin F. Campbell

42 Oak Hill Road

Concord, NH 03301

(781) 910 - 2165

[email protected]

Summary:

Results-oriented marketing and sales professional with 10+ years’ experience in FDA regulated markets and hi-tech markets.

  • Highly organized, exceptional multi-tasker
  • Outstanding project manager
  • Gifted at developing teams and mentoring others
  • Warm and friendly technical professional
  • Valuable at developing new relationships and creating/managing partnerships/alliances
  • Strong cross-functional teammate with unique blend of marketing, training, accounting and operations experience
  • Effective communicator at every level of organization
  • Natural leader in changing and emerging business

 

Skills:

  • Demand generation performer; highly proficient in social marketing and analytical tools
  • Power PC user; intermediate to advanced skills in most software applications including:
    • CRM/database programs including: Saleforce.com, and related tools; Act!; Access; Filemaker Pro
    • All MS Office Professional and Open Office products including MS Project
  • Effective B2B and B2C campaign manager; understands and reacts quickly to analytics for optimum performance

 

Related Experience and Accomplishments:

Freelancer/Contractor

February 2011 to Present

 

Perform project specific activities regarding training, marketing and operational aspects of the business.  Clients include local businesses, non-profit organizations as well as publishing accounts. 

 

  • Developed new approach and national campaign that attracted first time clients to K-12 teachers’ training programs
  • Developed training program for new subject matter; successfully moved new offering to 2nd in market its’ first year
  • Worked with junior staff to increase their knowledge base through ongoing training initiatives

 

 

Blue Vase Marketing, LLC (formerly ITV)

January 2007 to February 2011

A nutraceutical supplier with a focus on direct response marketing.

 

Vice President, Marketing and Training

Executive team member responsible for: all training, marketing and operational aspects of the business

  • Recruited; developed training program; facilitated training, and managed more than 100 sales and customer service staff
  • Created distributor training program for 8000 that increased retention and average income by 15%
  • Brought CS in-house to improve satisfaction levels by more than 50% while reducing chargebacks to 0.5%
  • Sourced all new manufacturers to reduce product costs by 30%; established just-in-time inventory system
  • Hands-on for all events, public relations, web site UI and web traffic growth
  • One of six chosen by lead general counsel out of pool of 100+ former employees to form new company

 

 

Pearson Education, A Pearson Company

October 1997 to January 2007

Pearson Education is the publishing industry’s largest company, employing more than 30,000 worldwide. Pearson’s mission is to provide the most innovative, flexible, and powerful educational materials available.

 

Executive Marketing Manager, Academic Computer Science

Provided leadership, marketing plan development and implementation for academic computer science offerings

  • Training and mentoring skills ranked 4.5 out of 5 (ongoing sales training and product support to more than 200
  • sales reps and district managers nationally)
  • Managed program that successfully moved our leading Java book from 2nd to 1st in market in less one year
  • Exceeded 2006 budget by 4% - personally closed 20% more business than forecasted by management

 

Executive Marketing Manager, Pearson Technology Group

Provided full marketing services for the high-tech publishing portfolio. Managed 5 staff members, 4 indirect reports and

contract help as appropriate. Responsible for $50M+ revenue per fiscal year, consistently exceeding revenue goals

  • Established leadership role to further develop end-consumer reach and better apply metrics-based planning/implementation – average revenue per product line increased by 5%
  • Secured relationship and led marketing management on executive board responsible for IBM Press partnership, the largest alliance in the history of Pearson


 




Robin F. Campbell

page 2 of 2

 

PTG Senior International Product Manager

Increased responsibility to 80%+ of the combined professional product offerings. Managed all corporate alliance relationships outside USA. Supervised 2 staff members and 3 indirect reports, and contract help as appropriate.

  • Exceeded 2002 budgeted revenue goal by 6%
  • Developed and implemented plans for Microsoft/Pearson .NET Academic Workshops across Canada – average approval rating of 4 (out of possible 5) on usefulness for curriculum assessment, based on 273 in attendance

 

PTG International Product Manager

Provided product training, information and marketing consult for AWP brand and product lines to all PTG staff outside the USA. Supervised 1 staff member, 3 indirect reports and contract help as appropriate.

  • Exceeded 2000 budgeted revenue goal by 12%, 2001 budgeted revenue goal by 10%
  • Worked with UK management to make Rational UK the largest revenue-generating alliance within Europe

 

Addison-Wesley Professional Marketing Manager

Developed and implemented marketing communications plans for more than 50 new products and 175 existing

products each year. Supervised 2 direct reports, 2 indirect reports and contract help as appropriate.

  • Exceeded 1998 budgeted revenue goal by 18%, exceeded 1999 budgeted revenue goal by 10%
  • Initiated and executed integration plans with Pearson entities by offering all AWP product lines training so that newly formed corporate sales force and Canadian sales force could get up-to-speed quickly

 

Lehman Millet Incorporated

July 1996 to September 1997

New England’s largest healthcare, medical, and biotech marketing agency with more than $70 million annual sales.

 

Senior Account Manager & Business Development Manager, Design Group

Promoted to lead business unit after five months with Agency. Developed lead-generating mailings and performed

cold calling. Developed and implemented various clients’ corporate identity and product branding plans. Managed budgets and staffing for development through execution of: company and product logos; corporate communication systems; client training programs and materials; carried through communications as requested by the client.

 

Account Manager, Marcom Group

Managed P&L, all facets of marketing plan from development through execution, solicited new business and

managed staff

 

Polymer Technology, A Bausch & Lomb Company

 

January 1993 to July 1996

Leading manufacturer of BOSTON® rigid gas permeable contact lens materials and lens care products with more than $100 million annual sales.

 

Marketing Associate, Consumer and Eye Care Practitioner Channel

Worked with senior management to develop business unit's annual marketing plan and annual three-year strategic plan. Managed creative development through execution of: trade journal advertising; eye care practitioner promotions; sales support materials; eye care practitioner direct mail campaigns; and, fulfillment of promotional and direct mail campaigns.

  • Managed fulfillment of 17 direct mail campaigns, 40% of which ran simultaneously. Response to campaigns averaged 30%-40% with three programs exceeding 45%.
  • Facilitated communication and approvals from Legal, Regulatory, Document Control, Purchasing and Materials Management in accordance with FDA regulations. Developed system to reduce response time down to two days or 100%.
  • Managed department’s $3.6 million annual budget and project expense analyses. Saved 30% on actual versus plan expenses for promotional programs during 1995.
  • Managed annual cross-functional incentive program with Bausch & Lomb personnel. 1995 results equated to 79% of sales force meeting/exceeding objectives of program. 1996 results at 93% of sales force meeting/exceeding objectives of program.

 

Financial Planning & Analysis -- Strategic Planning Assistant

Supported Controller/VP of Finance and 21 member staff. Assisted in development and editing of company's comprehensive annual operating plan and annual three year strategic planning process.

 

Education

 

Merrimack College, North Andover, MA

Bachelor of Science, Business Administration

 

 

Meet Walter Wise of BPI Strategy Group

walt

BPI Strategy Group
15 New England Executive Park
Burlington, MA 01803

Phone: 617-532-0918
Fax: 603-262-1503
Email: [email protected]

Automate & Simplify Your Marketing With a Business Listing in Your Tewksbury Today

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Contact Bill Gilman at (978) 855-3372 or go to http://www.yourtewksburytoday.com/places

Resume for Lyn Stevens

LYN STEVENS                                   

1 Blossom Lane, Merrimack, NH 03054

603.303.2314

[email protected]

www.linkedin.com/in/stevenslyn               

 

PROFILE

Enthusiastic, hardworking and self-motivated television/broadcasting professional attuned to ever-changing needs of business. A leader with expertise in marketing, television, commercial traffic, national sales and advertising. History of effective interaction and relationship management with sales professionals, rep firms and agencies. Extremely detail oriented.  Flexible and versatile – able to maintain a sense of humor under pressure. Thrive in deadline-driven environments. Poised and competent with demonstrated ability to easily transcend cultural differences. Excellent team-building skills.

 

SKILLS

Market Research, Proficient with Microsoft Office (Word, Excel, Outlook, Publisher, PowerPoint)

Wide Orbit Media Tracking & Revenue Software. Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver, Pagemaker) Quark Xpress, Lotus Notes.

 

EXPERIENCE

•Eisenberg, Vital & Ryze Advertising

Manchester, NH         1/2013 – 7/2013

Media Buyer,

Responsibilities of Media Buyer include working closely with client and agency team to understand client's business objectives & advertising strategy develop media plans and set budget. Perform market research & provide analysis to determine brand and target market for client campaign, while developing evaluation techniques for campaigns and monitor effectiveness. Present & propose media planning schedules to client. Negotiate with media reps to obtain best rates & contracts and the most appropriate media spaces for advertising.

 

• Spectrum Marketing Companies

Manchester, NH        9/2011 – 12/2012

Marketing Specialist,

Responsibilities of Marketing Specialist include implementing marketing communication programs and campaigns for over 90 (and growing) Boy Scouts of America Councils nationwide. Manage the daily workflow of the Boy Scout of America as well as other client projects to ensure projects are on time, on budget, and on strategy while taking ownership of said projects to ensure the success of the team. Coordinate and represent brand promotion, as well as assist in advertising proposals and graphic design. 

 

• WMUR-TV – Hearst Television

Manchester, NH & Charlotte, NC

5/2002 – 2/2011

Commercial Traffic & Continuity Specialist | Program Administrator,

Responsibilities of Commercial Traffic & Continuity Specialist include assigning appropriate commercials from agencies and local/regional clients on the station’s daily television log. Reporting to the station’s National Sales Manager, responsible for supervising the assistants at Eagle Television Sales in 5 different offices nationwide.

Responsibilities of Program Administrator include daily calls to Neilsen Media Research to report retitling changes in programming. Check & print the station’s daily log. Maintain the station’s daily program schedule and make sure that all other media outlets get any revisions by their deadlines (ie: TV Guide, Nielsen Media Research, newspapers, etc.).

From 4/2010-2/2011 responsible for formatting all the programming for 10 Hearst owned stations out of the (new) traffic hub in Charlotte, NC. Maintain all ABC, NBC, CW, THIS TV network changes. Maintain all syndicated, as well as local formats for all the stations.

 

•WGGB-TV 

Springfield, MA          9/1999 – 4/2002

National Sales Assistant,

 

Maintained all paid programming, national commercial orders by way of national rep firm and overflow of local commercial orders as well as assisting the traffic manager and department with commercial traffic, programming and log reconciliation.  Named “Employee of the Month” in March of 2000.  Left company in Feb. of 2001 to move to New Hampshire, was immediately asked to return as interim traffic manager (due to her being permanently disable) to convert entire commercial traffic database to a new traffic system.

Achieve Results with Strategic Marketing Programs from Discovery Communications

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See http://friendsofkevin.com/discoverycommunications for contact information

 

Shroff Designs offer fast, affordable Web and Print solutions

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Contact Information: Phone - 603 238 6975

Location: Nashua, NH 03062

E-Mail: [email protected]

Website: www.shroffdesigns.com

Facebook: www.facebook.com/Shroffdesigns

 

LEAP CONSULTING offers a wide variety of services for business owners and individuals

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Contact Erin Caples:

Contact Information: Phone – 978 758 0093

Website: www.leap-consult.net

E-Mail: [email protected]

Twitter: @erin_caples

FaceBook:https://www.facebook.com/LEAPConsult

 

 

 

 

The BPI Report from Walter Wise

The BPI Report - August 15, 2013       

In this issue, we talk about best practices for marketing in today's economy.  As always, I look forward to your comments.

Walter Wise

Revenue Success Architect
The BPI Strategy Group
617-532-0918

=============================================================

How Much Are You Spending on Marketing and Is It Generating Qualified Leads?

By Paul DiModica

When coaching CEOs on best practices on how to grow their business, one question we are often asked in this economy is "how do we generate more qualified leads?"

Generating leads -- specifically qualified leads -- takes knowledge, business funding and a planned strategy.
 
Often when working with clients, we find that they have a silo approach to lead development and end up focusing on one type of lead generation model which they or their team members are comfortable with.

This silo lead generation approach usually fails because it limits the potential capture of new prospects to one communication medium.

Most successful lead generation programs use multiple communication which we call the "three legged stool of lead generation." The three legged stool of lead generation includes cold calling, networking and marketing. Each one of these approaches has their own budget, planned process and projected return on investment.
 
 
 

What marketing methods is your firm using?
 
What marketing methods are most successful?

Do you know your marketing costs?

In this economy, never reduce your marketing budget. There are always buyers buying; you just don't know who they are. Instead, tighten your marketing focus on your most likely buyer based on their demographic profile, negotiate better on your vendor pricing and track your lead return on investment.
 

Marketing should generate qualified leads . . . or else it is a wasted investment!
 

To Your Revenue Success!

Walter Wise
Revenue Success Advisor
The BPI Strategy Group
617-532-0918

Everything you've ever heard about lead generation is wrong!

Learn how to generate all the leads your business can handle...

WITHOUT spending a cent on marketing or advertising.

Author of the highly acclaimed book "Getting Back to Basics, Effective Marketing Strategies to Grow Your High Tech Business"