Sharon F. Sullivan

13 West Main Street

Groton, Massachusetts 01450 

(978) 482-5236

E-Mail: sgfsullivan@gmail.com

OBJECTIVE

Personable, experienced, goal oriented inside sales and marketing professional. Efficient, highly organized and self motivated.  Extensive experience organizing work processes in a logical order to achieve effective and efficient work acumen. Expertise providing the after sale support needed to cement long-term business relationships.

ACCOMPLISHMENTS

Introduced cold calling procedures and established initial contacts. Educated national sales force achieving millions of dollars of diverse equity sales product. Managed selling period and product allocation. Effectively not underselling or overselling product. Liaison between due diligence and marketing departments

Co-recommending sales product and volume. Coordinated documentation to assure full compliance with SEC, NASD and State Blue Sky Regulations.

SKILLS AND COMPETENCIES

Ability to meet critical deadlines                Excellent Time Management

Develop Effective Marketing Strategies      Coordinate Education Seminars

Key Account Management                        Produce Sales Reports

Manage Administrative Work Flow            Excellent Written/Verbal Communication

PROFESSIONAL EXPERIENCE

SYNDICATION COORDINATOR 1983-1986

New England Life Equity Services Corporation; Boston, MA

SYNDICATION/MARKETING ASSISTANT 1980-1983

Moseley, Hallgarten, Estabrook & Weeden, Inc; Boston, MA

EDUCATION

Pine Manor College; Chestnut Hill, MA

Liberal Arts

Northern Essex Community College

MS Office Suite

Create a Marketing Plan. When you take the time to think about how you are going to gain exposure to your customers, you should have a laid out calendar of events for the year. Note the holidays, note the weekends, note the possibility for events through out the year; include your vacation weeks, and write on the calendar.  Mark it with the important weeks for you to campaign and once you have done this you should mark the same calendar with the results of your effort.

Now you have a documented track record of what you did in previous years and how you may adjust for the coming year. Remember to note the weather and any occurrence that may have had an effect on your event or campaign.

Having this valuable tool in front of you helps to plan the execution in a timely manner so that you are not scrambling for ideas and are better prepared to meet any deadlines. Our planning is targeted to each business and the sales season of each individual industry. By stating an early plan you are better prepared with marketing collateral and products needed throughout the year which can be well thought out and applied with an effective strategy.

CALL for a FREE Consultation and Review of your Marketing Plan of 2013 - Wayne Gelardi

ADSERVICES 603 898-0050

Marketing Tip #4

Survey Your Customers Have you ever asked your customers to complete a survey? This can be done before or after services rendered as a customer monitor for building your business. Customer Satisfaction is what every business should set out to achieve, because this results in repeat business and a pipeline of customer referrals. Surveys do not need to be long and time consuming; a quick 5 – 10 questioner is brief and not inconvenient for customers to respond to. Giving you feedback you will find is invaluable. Good news or bad, you will obtain the information that tells you what you are doing well and what needs your attention for improvement. In addition, this shows your customer your concern for complete customer satisfaction. You can always follow up with any customer who may be disgruntle and fix it before she tells 2 friends! ADServices can prepare a series of survey questions that will be helpful in the adjustments you will need to make for a more satisfied customer and efficient business planning.   Did you find  this information thought provoking?  Did you find this information contains value?  Are you ready for a FREE no obligation consultation? Please call 603 898-0050 with any feedback. 

Wayne Gelardi  
ADServices Unlimited 
11 Gordon Ave., Salem, NH 
Tel: ( 603)  898-0050 

Visit: http://www.adservicesu.com

It Pays To Plan. Create a Marketing Plan. When you take the time to think about how you are going to gain exposure to your customers, you should have a laid out calendar of events for the year. Note the holidays, note the weekends, note the possibility for events throughout the year; include your vacation weeks, and write on the calendar. Mark it with the important weeks for you to campaign and once you have done this you should mark the same calendar with the results of your effort. Now you have a documented track record of what you did in previous years and how you may adjust for the coming year. Remember to note the weather and any occurrence that may have had an effect on your event or campaign. Having this valuable tool in front of you helps to plan the execution in a timely manner so that you are not scrambling for ideas and are better prepared to meet any deadlines. Our planning is targeted to each business and the sales season of each individual industry. By stating an early plan you are better prepared with marketing collateral and products needed throughout the year which can be well thought out and applied with an effective strategy.

Wayne Gelardi  
ADServices Unlimited 
11 Gordon Ave., Salem, NH 
Tel: ( 603)  898-0050

Are QR Codes dead?

In today’s ever-changing digital world, there comes a time when we have to evaluate what we’re doing, why we’re doing it, and if it’s time to adapt a process to better suit our needs — or pack up and move on.

Although it’s been 18 years since QR codes were introduced, it wasn’t until more recently the QR (Quick Response)  codes shifted from being used primarily for tracking vehicles in manufacturing to being present in our everyday lives, from magazines and billboards, to subway stations, to promoting special sales.  

According to a Comscore report in June 2011, 14 million U.S. smartphone users scanned a QR code. Impressive, right? Not so much when you look at the fact that, at the end of July 2011, 82.2 million Americans owned smartphones. That’s only 17 percent of smartphone users scanning a QR code. As of July 25, 2012, the number of smartphones was up to over 110 million, almost 50% of all phones sold. Based on these new numbers, we can assume the number of people scanning QR codes was up even more.  But how many actually used QR codes on a regular basis? How many have actually scanned one more than once? How many still have the app on their phone that lets them scan the code?

So the big question is: what’s wrong with QR codes? I think it breaks down simply into two main issues:

1. QR codes aren’t used correctly by businesses

All too often , businesses employing QR codes are failing to consider: what should the QR code be directing the consumer to? If the content isn’t helpful, isn’t mobile friendly, or wherever they’re scanning from doesn’t tell them what the QR code will take them to, what motivation would a smartphone user have to scan away?

In many cases, after locating a QR code, by the time users take out their phone, make sure their app to scan is up-to-date, scan the code, and wait for the page to load, their attention span is lost. Their mind has already moved on to checking their Facebook feed, updating their Twitter account or texting their friends.

2. QR codes aren’t correctly used by users – While the concept is simple enough – see a code, scan it with your smartphone or tablet, learn more about what’s being advertised – users simply don’t know how to use QR codes.

So what’s the answer?

A custom QR code can be the answer.

What’s a custom QR code? It is a QR code that has context like text, color and images. Contrast the one I did for Acton Toyota below to what you would normally expect.  This kind of QR code provides context to the code, making it more likely that somebody would take the time to scan it.

Want to increase your odds even more that it would be scanned?  Add a call to action like “scan this to enter our contest” and add an image of what they could win. Make sure to add your logo too.

Want to make it even more powerful?  Have it link to a splash page or promo page where they can sign up for you offer.

To make this work, the page they link to should be mobile optimized (a mobile website).

If you don’t have a smartphone app to read QR codes with, download ScanLife. It is a FREE app and very easy to use. I have it loaded on my Droid smartphone. You simply open the app,  point it at the QR code and it will automatically bring up the page the QR was set up to link to.  

For more information on  how to implement custom QR codes and implement a mobile strategy to promote your business, call me.

Howie Snyder

LocalAdPro New England

978-764-1310

LocalAdProNE@gmail.com , LocalAdProNE.com 

Ask For Testimonials Testimonials are a proven record of Customer Satisfaction. When we are preparing brochures or marketing collateral it is a good idea to include 2 or 3 customer testimonial paragraphs expressing thanks and satisfaction of services provided by you or an employee. By using these testimonials in 3 to 4 sentences we simply use the customer’s first name and last initial to sign for it. Buyers like the validation of a previous customer’s experience. It allows them to buy with confidence; and there is nothing better than a referral from a satisfied customer. 

Wayne Gelardi ADServices Unlimited Adservicesu@comcast.net 1-603-898-0050