What Should Today's Business Websites Include?

Your business will benefit greatly from a website. It is important that you know what makes a successful business site when doing Web design. A good business site is one that responds to the visitor's needs. Do a comprehensive research through such tools as surveys to determine what potential customers/clients want from a website. The site should have relevant, interesting, and current content.

The best business site is one that is optimized for search engines. Search engine optimization or SEO is all about ensuring that Web crawlers find your site. This is important because it will increase your ranking with search engines. The higher you rank in search engine results pages (SERPs), the more the hits your site will get since you will have greater online visibility and consequently the greater your ROI (return on investment). You could ensure that Web crawlers/spiders find your site through such SEO techniques as natural link building, keyword optimization, the use of Meta tags, the creation of sitemaps, and link baiting among others. Note that only White Hat SEO techniques will enable Web crawlers to find your website since Black Hat SEO techniques are deceptive in nature.

A good business site is one that portrays the type of image you would like people to see about you and your business. The site should show people that you are credible and reliable. You could achieve this by building links with credible and reliable sites only. The site should show people that you are an authority in your niche. You could achieve this by writing authoritative content for use in article directories and in blog comments. The best business site is one that enables Web spiders to find keywords and keyword phrases on your site. There are several tools such as Google analytics that can help you generate the keywords that will guarantee many website visitors. 

Your site will be no good if there are no return visitors. You could ensure that you get return visitors by ensuring that your site is user friendly. A user-friendly site is one that loads fast, meaning you should avoid excessive use of graphics and multimedia, and you should use the appropriate coding language. It is also one that has legible font, meaning sans serif font only should be used, and it is one that is easy to use, meaning there should be such things as drop down menus and sitemaps. It is also important that Web spiders come back to your site. This could be achieved by constantly making improvements and changing your SEO strategies since there are new developments in the SEO world every other day. Have your site designed by a professional such as Shroff Designs from Nashua, NH, if you want to reap maximum benefits from it.

Author:
Lopa Shroff
SHROFF DESIGNS, LLC
 603 238 6975
www.shroffdesigns.com
lopa@shroffdesigns.com
facebook.com/shroffdesigns

Meet new friend, Jenny Hudson, owner and design lead, of Merrimack Media, http://www.merrimackmedia.com. She has been creating websites and graphics for small businesses since 2002 and began a Print of Demand Publishing Service to her clients in 2008, also providing them with a total marketing package including a website and social media pages. For the past two years she's focused on designing WordPress sites for her clients, providing them with an affordable content management system and a professional, SEO friendly site.  When it's completed, she provides one-on-one training to make sure that clients can update the sites themselves. See her latest site that went live this week, http://www.deti-group.com.

Jenny has produced Zingology.com, a lively blog since 2006 and hosts and produces her award winning cable TV show, Live From Chianti, for BevCam. An exhibiting artist, her studio is at the Western Ave Studios in Lowell, MA, where you can see her work by appointment or at open studios, the first Saturday of every month.  She has taught graphic design, digital painting,  illustration, and drawing at the college level. Jenny has published three novels.