Kevin Willett's blog
Stephanie V. Beggan
911 Livingston Street ▪ Tewksbury,Massachusetts01876 ▪ (603) 548-5977 ▪ firstname.lastname@example.org
A dynamic and self-motivated marketing and sales professional with experience in all facets of marketing project management, including demand generation programs, corporate communications, strategy and creative development, website design, product launch, branding, social media, communications research, online advertising, public relations, crisis communications, and SEO. Leverages skill in internal and external communications to improve collaboration at all levels of business. Continually drives top projects from concept through design, delivery and measurement.
Fairchild Semiconductor Tewksbury,Massachusetts
Marketing Projects Manager 2010-2013
Directed internal and external communications and marketing programs for two divisions. Collaborated with division directors, product marketing teams and sales organization to develop internal and external marketing deliverables, including demand generation programs, press releases, surveys, social media programs, videos, white papers, and blog articles. Developed, promoted, and managed WebEx and webinars. Created editorial calendar for the division, ensuring timely delivery and budgeting of all marketing communications deliverables. Collaborated with international team members to develop and promote large conferences and events. Managed internal communications projects, developing intranet sites and communicating competitive information.
- Collaborated with division heads, FAEs, product marketing managers and corporate marketing on development of creative and innovative B2B demand generation and customer nurturing programs.
- Managed external communications, including email marketing, public relations, social media, event logistics, and analytics.
- Improved internal communications and employee engagement ten-fold by implementing new intranet sites, blog, Salesforce chatter, and Google+.
- Acted as editor of digital internal and external newsletter, leading engineering community to repost series with over 2,500 hits in two-week period.
- Implemented analytics procedures leading to two-fold increase in Twitter followers.
- Contributed content to websites, digital campaigns, and social media engagement initiatives in support of new products to generate brand equity, credibility, demand, and leads.
- Interviewed subject matter experts and designed, wrote, edited, and managed distribution to internal and external stakeholders of quarterly review e-newsletters.
MediaMate, Inc. Salem, New Hampshire
Marketing Programs Coordinator 2009
Functioned as the project manager for the implementation of SEO, bringing company website to top ten in organic search. Partnered with the President to develop and implement a social media program to increase brand awareness and demand and collaborated with account managers to update online and print deliverables.
- Worked closely with IT to analyze and update website to increase ROI, generating 25% traffic increase.
- Managed email marketing campaigns to high-volume advertisers, bringing in additional $3,000 in advertising per month.
Takeda Pharmaceuticals North America Lincolnshire,Illinois
Senior Sales Representative, Neuroscience Specialist 2005-2008
Sales Representative, Diabetes Specialist 2002-2005
Trained medical practitioners and promoted Rozerem within assigned territory. Supported the launch of two new drugs to market. Implemented aggressive territory marketing strategy utilizing in-service programs and physician-to-physician consults, maximizing face time with physicians and closing for business. Appointed as district point person for physician feedback to marketing. Promoted from Sales Representative to Senior Sales Representative, an elite position within the neuroscience division.
- Exceeded both district and regional sales goals, averaging 120% to goal per quarter.
- Recognized by management for outstanding leadership and achieved “Dedication” award in 2008.
- Named Managed Care Liaison forMassachusetts, partnering with the Managed Care Director for pull-through campaign to obtain formulary status on three major health plans.
LPL Financial Services, Boston, Massachusetts, Production Manager, Marketing Communications, 2000-2001. Production Coordinator, Marketing Communications, 1998-2000. Managed communications calendar and $250,000 per-quarter budget. Acted as Editor for both internal and external communications. Served as the project manager for over 20 communications projects per month. Oversaw the team that created the intranet site. Acted as the liaison between department heads and corporate marketing to develop digital marketing strategies and print deliverables. Implemented analytics measures resulting in 8.1% reduction in production costs in 2000. Served as team lead for production budget, cutting production costs by 10% in 1999 and generating revenue surplus to update intranet site ahead of schedule. Worked with upper management from multiple departments to gain consensus on brand development and design.
M.A., Integrated Marketing Communications
Pharmaceutical Sales Training
AMA Boston, Basecamp Social Media Training
American Marketing Association Boston Chapter, Social Media
Association of Strategic Marketing
COMPUTER SKILLS AND SOCIAL MEDIA
Microsoft Office Applications, Google Analytics, Omniture, Salesforce, Marketo, InDesign, Photoshop, Dreamweaver, Adobe Acrobat, Constant Contact, Twitter, LinkedIn, Facebook, Pinterest, WordPress, Google+
A Methuen area insurance company is seeking an experienced Personal Lines Account Executive. Please send your resume to Kevin@friendsofkevin.com if you are interested.
America's #1 employer is small business and startups. Problem is several businesses start with brilliant ideas, but statistics show that few survive. Yes, everyone knows businesses need to execute, but if you take a look it takes phenomenal effort to do so. One needs to promote, sell, acquire customers, service them, manage operations, find clients, deliver value and have a life. That too with limited cash flow and do everything oneself. Truly no easy feat.
Project starfish aims to help businesses execute via business development shared service where a skilled resource can be used by multiple businesses , meaning the work can be done at a fraction of the cost. True we offer quality service for a skill at $100 per month. Period. Just talk to us at 5083956379 or send email to email@example.com. We will find a way to help you make money , reduce costs and save time to help you focus on your core business delivery.
Our startup wouldn't have started executing without Kevin Willets networking assistance. First , he believed in us, found value and he was the first person to leverage us. This speaks a lot about ones leadership. Second his simple rules of networking are really effective, i go through his videos every week. Third, Kevin's referrals are very effective. Our success rate has been 75% conversion from that. Fourth , I truly admit , his B2B networkers are very quality and serious in doing business. I have never seen such a quality group in any local networking group, and am an avid networker, with over 2200 direct contacts on LinkedIn.
In short, I would continuously invest my time in his networking events. You find quality people, from different businesses , smart professional people, well managed and structured agenda . Of course there are many networking groups , but nothing parallels the quality and style Kevin Willet leads with.
I have a Personal Trainer friend looking for something around 1000-1400 sq ft, They are there Mondays 5-6 pm, Wednesdays 1-2pm, Thursdays 630-730 pm, and Saturdays 7-8am. If you know of someone who has some space he can rent please let me know.
174A Mount Vernon St | Lowell, MA | 01854 | 978-866-6878 | Xtrahands.firstname.lastname@example.org
November 2012-Present | Scaletrainer.com | Lowell, MA
Social Media Coordinator
September 2011-Present | Snelling Staffing Services | Chelmsford, MA
2007-2011 | XtraHands Home Organizing | Lowell, MA
Owner/Professional Home Organizer
Responsible for running all aspects of the business including:
2001 – 2008 | Kronos Incorporated | Chelmsford, MA
Education Operations Specialist
Previous titles: National Training Registrar; Education Support
Coordinator, Education Portfolio Specialist
We at RCS Technology Solutions, LLC a team of talented professionals, each with over 10 years experience, that can offer a broad range of technology services to better service our home and business clients. Please check out our website and let us know if we can help you reach your technology goals. www.rcstechnologysolutions.com Computer Support Services Network Management Security Management Project Management Web Development Search Engine Optimization Social Media Marketing--