Kevin Willett's blog
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Skylar Unger - 8th Grade Student at Lakeview Junior High School
2nd Annual Giving Tree
November 18-December 20, 2013
Please Help Make Someone’s ‘Holiday Wish’ Come True
Mittens and Boots hung on the ‘Giving Tree’ have personal wish items being asked for by children and families in need.
Donations will be given to
Special Needs Children & Underprivileged Children
Xianyang SWI Orphanage, Shaanxi, China
Homeless families living in hotels
Wish Project, Lowell, MA
Since December 18th; students, teachers, and administration, at LJHS have been picking mittens and boots off the tree and kindly donating the items at the Giving Tree in the lobby of the school. With the magic of the holidays, at a time when anything is possible; Skylar’s hope is that all the personal wish items still remaining on the ‘Giving Tree’ will be able to be fulfilled.
As Skylar has shared with others; "I'm hoping to raise money to also help those children in China who need surgery. In China, it's rather inexpensive to get surgery for cleft palate - it's about $500. There are also children who need surgery for their heart and spinal-bifida, who I would like to help through contributions to the ‘Giving Tree’. If I can make a difference in just one child’s life through surgery it would mean everything to me.”
Anyone from outside the school community, wishing to contribute any donation amount, toward fulfilling the wishes listed on the Giving Tree's remaining boots and mittens, as well as surgery for children in the Xianyang Orphanage, are welcome to send a check, made out to "Skylar Unger /Giving Tree Fund," in a card/letter mailed to the school's address: 1570 Lakeview Ave., Dracut, MA, 01826, with "attention Vice Principal; Mr. Nunally" written on the outside of the envelope.
The Sandbox Co-Working Space is located in the Historic Wannalancit Mills in Lowell, MA looking for start-ups, freelancers and remote employees of larger enterprises.
24×7 Office Access
Access to three conference rooms with software that allows you to make local reservations or via the internet
Snacks to fuel your entrepreneurial mind
$200 a month (per person) includes all of the above amenities and for $250 a month (per person) includes all of the amenities plus parking.
*Contract is on a month to month basis.
Please Contact Lester if you are interested and tell him that you saw his ad on the Friends of Kevin Website
Operations & Finance Manager
Merrimack Valley Sandbox
Wannalancit Mills ǀ First Floor - Suite100 ǀ 175 Cabot Street ǀ Lowell MA 01854
Office: 978-934-6518 ǀ ǀLester@mvsandbox.org
9 Tips For Growing A Successful Business
To succeed in business you need to be flexible and have good planning and organizational skills. People start a business thinking that they'll start making money right away - only to find that making money in a business is much more difficult than they thought. Take your time and plan out all the necessary steps you need to reach to achieve success:
1. Get Organized
Organization will help you complete tasks and stay on top of things to be done. A good way to do this is to create a to-do list each day - as you complete each item, check it off your list. This will ensure that you're not forgetting anything and you're completing all the tasks that are essential to the survival of your business.
2. Keep Detailed Records
All successful businesses keep detailed records. By keeping detailed records, you'll know where the business stands financially and what potential challenges you could be facing. Just knowing this gives you time to create strategies to overcome the obstacles that can prevent you from being successful and growing your business. IRS also requires that you keep detailed records of every expenditure and income.
3. Analyze Your Competition
To be successful, you can't be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.
4. Understand the Risks and Rewards
The key to being successful is taking calculated risks to help your business grow. A good question to ask is "What's the downside?" If you can answer this question, then you know what the worst-case scenario is. This knowledge will allow you to take the kinds of calculated risks that can generate tremendous rewards for your business.
5. Be Creative
Always be looking for ways to improve your business and to make it stand out from the competition. Recognize that you don't know everything and be open to new ideas and new approaches to your business.
6. Stay Focused
The old saying that "Rome was not built in a day"... Just because you open a business doesn't mean that you're going to immediately start making money. It takes time to let people know who you are, so stay focused on achieving your short-term goals and give the rest time to come together on its own.
7. Prepare to Make Sacrifices
The lead-up to starting a business is hard work, but after you open your doors, your work has just begun. In many cases, you have to put in more time than you would if you were working for someone else. In turn, you have to make sacrifices, such as spending less time with family and friends in order to be successful. Never coast…as the owner you always have to stay on top of everything even after delegating.
8. Provide Great Service
There are many successful businesses that forget that providing great customer service is important. If you provide better service for your customers, they'll be more inclined to come to you the next time they need something instead of going to your competition. Provide more value than what you get paid for and have an honest and respectful relationship with your clients.
9. Be Consistent
Consistency is key component to making money in business. You have to consistently keep doing the things necessary to be successful day in and day out. This will create long-term positive habits that will help you make money over the long term. Consistency takes patience and dedication
Starting and running a successful business can be rewarding and challenging. Success requires focus, discipline and lots of perseverance. However, success will not come over night - it requires a long-term focus and that you remain consistent in challenging environments. You have to be flexible to bend with the needs of the business and the storms that come and go.
Ring In The New Year With Networking
Friday, January 3, 2014
10:00 AM to 11:30 AM
Learn how to network properly. Learn how it can be fun and productive.
Founder of Friends of Kevin, a professional networking group will be sharing all of his best networking tips.
95 Summer St.
Acton, MA 01720
International Marketing Executive with extensive experience working with multilevel personnel to strategize and implement unified message to global sales and channels. Accomplished in website structure and development, social media, content research and creation, extensive vendor management for PR, web design, branding evolutions and internal and external event management.
Managed relationships with analysts and PR agencies
Researched and developed content in support of global sales
Oversaw adherence to brand standards on all collateral, sites and product materials
Strategized and managed sales training events and product demos
Developed ancillary support materials i.e., customer testimonials, case studies, videos
Managed the participation and support for internal and external customer events
Lucent Technologies – Senior Marketing Manager
Worked on the integration of two productlines from separate divisions into the SoftSwitch product. Compiled research from the engineering and development groups and strategic alliances from senior management to produce unified messaging and branding for global sales force. Produced all the internal and external messaging including; website development, product sheets, case studies, video and audio products, support for internal training and tradeshow demonstrations.
Digital Equipment Corporation- Marketing Manager
Developed strategy and directed the implementation of a multi-phased support program for the Prioris Server. Worked with global marketing and sales groups to produce a cohesive brand and product support initiative that included intra and internet content, newsletters, industry analysts, public relations, sales tools, sales training and tradeshow participation. Was awarded “Best in Class” by industry analysts for each new product release.
Lotus Development Corporation- Marketing Specialist
Collaborated with internal and external vendors to produce support materials for internal clients. Working on very tight deadlines, successfully oversaw the production and approval of content, negotiated with external vendors, produced and monitored production schedule, branding and messaging. Was always on time and on budget.
Major strengths include highly skilled interpersonal expertise, negotiating contracts with vendors ranging from public relations, program presenters and design services to installation and dismantle contractors. Working with and supervising staff to accomplish goals for tight deadlines. Providing creative solutions for resolving conflicts affecting the timely delivery of materials, personnel or collateral materials.
Planned and Monitored the reporting of a global marketing initiative excess of $1 million, for a software switching program For Lucent Technologies, to support the international sales force. This included the research, development and distribution of collateral materials, videos and white papers. The planning of all related sales training activities and tradeshows including venue selection, branding, publicity, vendor negotiations, internal and external events, and supervision of support staff to accomplish these activities in a timely and cost efficient manner.
Strategized and Implemented internet marketing plan for The Gold Rush Inc. Through social media, web content and social media upgrades, produced 30% increase in overall gross business. Oversaw additional name recognition campaign through online and hard copy coverage of the business with area newspapers and periodicals.
Researched Competitors analyzed and published the results, supervised the development of competitive comparisons with industry analysts to provide accurate information for field sales.
Drove the Cohesiveness of the international marketing groups for Digital Equipment Corporation oversaw the development of area specific white papers, collateral and support materials taking into account local vernacular, customs and traditions so as to produce materials that were free of inadvertent negative connotations.
Velvet Opus Independent Consulting - Owner, Acton, MA, 2010-present
Lucent Technologies – Sr. Marketing Manager, Marlboro, MA, 1999-2002
Digital Equipment Corporation – Marketing Manager, Marlboro, MA, 1996-1999
Lotus Development Corporation – Marketing Specialist, Cambridge, MA, 1994-1996
Bachelor of Fine Arts, Arizona State University, Tempe AZ
As small business owners we all know the importance of stepping away from the daily requirements of operating our business to work on sustaining and growing our customer base. We also know just how impossible this feels at times. Organized networking organizations have been the best manner that I have found to motivate myself to schedule time for this most important activity. Prior to opening Craft Beer Cellar about a month ago, I was the owner of a very successful embroidery and printing business. Networking in several business, commerce and charitable organizations was a significant part of the marketing program that allowed us to start, grow and sell our profitable business. We belonged to these groups for the entire eight years of ownership, and truly believe that our success was due in large part to in person networking and the resulting word of mouth marketing. The cost effectiveness of this marketing approach is without question the best deal in advertising.
That said, joining a networking organization in itself is not enough. It does take some effort on the part of the business representative to attend group events and when possible, give back to others in the group. It is just as important to select the right networking group for your organization, a group that you are comfortable in, and one with the right leaders and members to be of mutual benefit.
One month into my new venture, and I am confident that joining the Friends of Kevin is one decision that will be essential to the success of Craft Beer Cellar. I am excited to be a member of this group, and look forward to making new friends.
Walter Miska, Head Beer Geek
Craft Beer Cellar of Westford